Marketing Briefing: How brands and agencies are speeding up their pursuit of influencer trends

Some trends only last a week.

Digiday+ Research: Is Google’s value to brands past its prime with holiday shopping underway?

While brands and retailers still see Google as an important part of their marketing strategy during the holidays and throughout the rest of the year, it's possible that Google's value to marketers has already peaked.

Digiday+ Research: Brands spend more on Amazon as its importance to their holiday marketing spikes

Retail advertising is poised to have its moment, and brands and retailers are upping their marketing spend on Amazon and making the channel a more important part of their holiday plans this year.

Media Buying Briefing: Omnicom Media Group’s CEO on the economy, fraud, the quadropoly and ‘agency as a platform’

Florian "Flo" Adamski weighed in on what 2024 looks like for his company and their clients, while explaining why the industry is still seriously addressing ad fraud.

Research Briefing: Programmatic hits road bumps heading into 2024

In this week’s Digiday+ Research Briefing, we examine the challenges facing programmatic advertising, how publishers, brands and retailers are giving up on X, and how publishers and brands are rapidly increasing their use of AI, as seen in recent data from Digiday+ Research.

Media Briefing: Publishers’ AI task forces evolve into a more distributed model of experimentation

In this week’s Media Briefing, publishing executives share how the task forces they created earlier this year to oversee generative AI guidelines and initiatives have expanded to include more people across their organizations.

Future of TV Briefing: How TV and streaming advertising’s programmatic deal model is being updated

This week’s Future of TV Briefing looks at how the streaming ad market’s programmatic guaranteed vs. private marketplace debate is reaching a compromise.

Digiday+ Research: Agency clients favor programmatic over direct-sold ads, as confidence — and spending — fall in online display

Agency clients still see programmatic as an important part of their marketing budgets. But, overall, the uncertainty around programmatic could be causing them to lose confidence in online display ads as a marketing channel, and, as a result, agency clients are investing less in online display.