Marketing Briefing: As clients manage a difficult year, ghosting normalization leaves some agencies without answers

Some agency execs say they’ve dealt with or heard about a higher level of ghosting this year, attributing the normalization of the practice to overwhelmed marketers who are so focused on short-term wins that any longer-term planning goes out the window.

Digiday+ Research: Brands turn up their TikTok investments for the holidays

Brands have been spending more on TikTok leading up to the holiday season this year, teeing up the platform to play an important role in their holiday marketing efforts.

Media Buying Briefing: Media.Monks on the trouble, and upside, with advertising in gaming

You'd think it's a no-brainer for advertisers to get into gaming however they can, given the audience there is hard to reach anywhere else. Two gaming experts at Media.Monks explain why it's a lot more complicated than just buying a "spot."

Digiday+ Research: Marketers’ 2023 holiday marketing and commerce strategies — unpacked

Against the backdrop of the holidays when the stakes are high for marketers, Digiday+ Research examines which commerce channels are dominating brands’ holiday sales plans in 2023, highlights the key marketing strategies within those channels and offers performance predictions for the 2023 season.

Research Briefing: TikTok’s and Instagram’s importance to marketers jumps during the holidays

In this week’s Digiday+ Research Briefing, we examine the marketing and sales channels brands and retailers are relying on this holiday season, how publishers and brands are rapidly accelerating their use of AI, and how gaming investment is on the minds of entertainment companies, as seen in recent data from Digiday+ Research.

Media Briefing: Publishers’ Q3 earnings show a return to owned and operated

Publishers' Q3 earnings reveal another tough quarter with some moderate improvements.

Future of TV Briefing: The TV ad business shrank in the third quarter of 2023

This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the TV advertising market.

Marketing Briefing: ‘Flat is the new up’: Why 2023 hasn’t been the easiest year for agencies

Continued economic uncertainty has made the demand for efficiency more intense this year, according to agency execs, who say that they’re still managing conservative, squeezed budgets as many CEOs zero in on performance marketing.