Research Briefing: Marketers ramp up use of generative AI for ad campaigns, as AI boom rolls on

In this week’s Digiday+ Research Briefing, we examine how marketers are creatively using AI in ad campaigns, how YouTube has postponed its co-viewing measurement plans, and how brands are finding TikTok extremely valuable for driving revenues and branding, as seen in recent data from Digiday+ Research.

Future of TV Briefing: How the future of TV shaped up in 2023

This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2023.

Marketing Briefing: Let’s end the year with a recap of the big marketing trends of 2023

As we wrap up the year, we wanted to look back on the marketing trends that dominated 2023.

Media Buying Briefing: Here are five media agency trends to watch in 2024

After a tumultuous 2023, here are the five media agency trends to watch in the coming year.

The State of AI: The paradigm shifts toward data for marketers

As AI becomes more mainstream with consumers, marketers have started to look to the technology as an important part of their toolkits.

Research Briefing: Amazon’s value to brands’ holiday plans spikes, Google’s stalls

In this week’s Digiday+ Research Briefing, we examine how Amazon’s importance to brands’ holiday marketing plans is growing, how much ad spending is expected to increase in 2024, and how publishers and agencies are cautious about devoting more resources to Threads, as seen in recent data from Digiday+ Research.

Media Briefing: Some agency execs are mystified by heightened invalid traffic counts from Google compared to DSP reports

Agency execs are worried that the invalid traffic rates from Google aren't lining up with what DSPs report.

Future of TV Briefing: Why the CTV ad industry still needs to wean itself off the IP address

This week’s Future of TV Briefing looks — once again — at why the CTV ad industry needs to reduce its reliance on the IP address as a tracking mechanism.