Marketing Briefing: Pop-Tarts and Cheez-Its’ buzz prove why mascots still matter for big brands

The ability to create a character that will appear across social platforms and potentially help a brand become more recognizable on those platforms is one reason for the interest in mascots.

Digiday+ Research: A guide to emerging trends in Gen Z news consumption 

In this report, Digiday+ Research examines the current landscape of Gen Z news consumption through executive interviews and existing research data.

Digiday+ Research: Publishers likely to depend on subscriptions less as they explore alternative revenue streams in 2024

It will be an interesting year for publishers' subscriptions revenue, with more publishers making money from subscriptions but with this particular revenue source accounting for a smaller portion of revenues overall heading into 2024.

Research Briefing: Publishers weigh how to best use generative AI as marketers forge ahead

In this week’s Digiday+ Research Briefing, we examine how publishers are cautiously approaching generative AI, 2023’s top media and marketing trends, and the year’s platform winners and losers, as seen in recent data from Digiday+ Research.

Media Briefing: Media execs set sights on non-ad revenue streams in 2024

While ad revenue is still slogging behind, publishers are leaning on other revenue streams to hopefully make 2024 a cash-positive year.

Future of TV Briefing: The top trends and developments that will shape the future of TV in 2024

This week’s Future of TV Briefing looks at some of the top trends and developments to keep an eye on in 2024.

Marketing Briefing: What will the top marketing trends in 2024 be?

While of course, "someone will predict the death of 'traditional advertising' [sic] for the 25th year in a row," said Lachlan Badenoch, chief strategy officer at Carmichael Lynch, the predictions for 2024 focused on cultural shifts and potential third-party cookie fallout.

Media Briefing: The media industry’s top takeaways from 2023

Media execs share their top takeaways from 2023.