Digiday+ Research: Agency clients favor programmatic over direct-sold ads, as confidence — and spending — fall in online display

Agency clients still see programmatic as an important part of their marketing budgets. But, overall, the uncertainty around programmatic could be causing them to lose confidence in online display ads as a marketing channel, and, as a result, agency clients are investing less in online display.

Marketing Briefing: How the meaning of ‘viral’ has changed with social media fragmentation, overuse of the word

Virality may mean something is simply viral within that niche rather than hitting a level like the Ice Bucket Challenge.

Media Buying Briefing: Why Brett Marchand doesn’t see Plus Company as a holding company

Even with more than 20 agencies and 3,000 employees under its umbrella, parent Plus Company doesn’t position itself as the typical holding company.

Digiday+ Research: Publishers’ programmatic revenue didn’t shake out the way they’d hoped, but it’s still a bright spot

Digiday+ Research found that publishers' programmatic ad revenue didn't quite live up to expectations this year, but they still see it as a growth area.

Research Briefing: TikTok tops brands’ holiday wishlist

In this week’s Digiday+ Research Briefing, we examine how brands have been upping their TikTok investments this holiday season, how Lyft and the MSG Sphere are positioning themselves as ad opportunities beyond OOH, and how publishers are committing to building their events businesses in 2024, as seen in recent data from Digiday+ Research.

Media Briefing: For some publishers, Google referral traffic is down

For a couple of publishers, referrals from Google are down upwards of 60%.

Future of TV Briefing: How programmatic became a bigger part of the TV and streaming ad business in 2023

This week’s Future of TV Briefing looks at how this year’s upfront and recent announcements from AMC Networks and Paramount indicate the progression of programmatic in the TV and streaming ad market.

Marketing Briefing: Why agency execs believe there will be more faux OOH in 2024

As major marketers like Maybelline experiment with faux OOH, more marketers are open to the idea.