Media Buying Briefing: Innovations in audio investment and activation may rejuvenate a moribund sector

Innovations happening in audio investment, like geotargeting, are likely to help all manner of advertisers — but especially small local advertisers — bump up their spend in the sector. 

Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers

Marketers are heading into 2025 expecting bigger revenues and bigger marketing budgets — a lot of which they'll put toward influencer marketing.

Media Briefing: TikTok’s U.S. shutdown has little impact on publishers’ traffic and video strategies

Data shows the TikTok ban in the U.S. didn't have much of an effect on publishers' site traffic, while publishers focus efforts on their onsite short-form video strategies.

Future of TV Briefing: Streaming advertisers seek a balance between ad product innovations and ad load protections

This week’s Future of TV Briefing looks at why advertisers are keeping an eye on streaming services’ ad product developments and ad loads.

Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutral

President Trump’s second term will be different from his first. It seems his relationships with the media, tech and marketing industries already show as much.

Media Buying Briefing: Handicapping the 2025 national ad marketplace, from an investment POV

What does the ad market hold for investment execs heading into 2025? A curious mixture of optimism at the opportunity uncertainty can create, and trepidation due to clients holding back long-term spending.

Media Briefing: Dotdash Meredith’s Jon Roberts on the AI agenda in 2025

This week’s Media Briefing features an interview with Dotdash Meredith’s chief innovation officer Jon Roberts on his plans for AI tech development in 2025.

Future of TV Briefing: Inside Netflix’s CES meetings with ad buyers

This week’s Future of TV Briefing reports on the meetings that Netflix held with ad buyers during last week’s Consumer Electronics Show, during which it discussed its advertising road map for the year.