Media Buying Briefing: What holding companies’ 2023 earnings (so far) tell us about their future

Though most analysts will gauge holding companies' success on organic revenue growth, it’s got more to do with the directions each chose to go in with investments and types of clients won over the last few years — some of which paid off, and some that didn’t. 

Research Briefing: Will TikTok replace X as the top second screen during the Super Bowl?

In this week’s Digiday+ Research Briefing, we examine whether TikTok will replace X as the dominant second screen during the Super Bowl, how deprecation of the third-party cookie is publishers’ top concern this year, and how publishers maintained full-time staff and published titles despite a drop-off in traffic last year, as seen in recent data from Digiday+ Research.

Media Briefing: Buyers say the MFA panic is over – but not forgotten

In this market check, the buy-side seems to think the mayhem around MFAs has subsided, but MFAs have moved into the realm of brand safety.

Future of TV Briefing: Why a creative ID system could save the streaming ad market ‘millions of dollars’

This week’s Future of TV Briefing looks at why IAB Tech Lab’s upcoming Creative ID framework could be among the bigger developments in the streaming ad market this year.

Digiday+ Research breakdown: When do advertisers and publishers actually think Google will get rid of cookies?

We already know that Google's timeline of phasing out third-party cookies from its Chrome browser by the end of this year is a complicated one. But when do the marketing and media industries think cookies will actually be gone, if ever?

Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl

As brands try to get more out of the Big Game and use the Vegas setting to its fullest, it’s another example of how Super Bowl efforts have to extend far beyond an ad to matter now.  

Digiday+ Research: Cookie deprecation eclipses the economy as publishers’ biggest challenge this year

Publishers are facing another challenge this year that might just put the economy on the back burner for a bit: the death of the third-party cookie.

Media Buying Briefing: How the holding companies are taking differing approaches to rolling out gen AI

London-based WPP said its 2024 plans include spending £250 million in a cash investment on "proprietary technology to support our AI and data strategy."