Media Briefing: Publishers use standalone newsletter subscriptions to convert more readers

Publishers like Bloomberg, the FT, Axios and The Ankler are using different kinds of standalone newsletter subscriptions to grow revenue and convert readers around popular products.

Future of TV Briefing: Sports is becoming a bigger part of streaming services’ programming libraries

This week’s Future of TV Briefing looks at the rise in sports-related content across streaming services as ESPN surrenders some sports rights.

Digiday+ Research: Facebook and Instagram volley for dominance in brand marketing on Meta

Meta's Facebook and Instagram platforms remain the examples of social marketing success. But whether Facebook or Instagram comes out on top changes on a regular basis.

Marketing Briefing: Inside the evolution of celebrity brand partnerships

Today's marketers have to change how they think about celebrity partnerships – not only who they partner with but how those partnerships work.

Media Buying Briefing: Crossmedia’s global goals are to localize where holdcos can’t

The independent media agency has designs to expand hubs into Asia Pacific and Latin America in hopes of securing more multinational clients.

Media Briefing: Podcasters test different types of paywalls for subscriptions

Podcasters discuss testing out different podcast subscriptions, and how to grow them as a complement (or alternative) to advertising revenue at this year's On Air Fest event.

Future of TV Briefing: A Q&A with Roku’s Sarah Harms about streaming ad measurement

This week’s Future of TV Briefing features an interview with Roku’s vp of ad marketing and measurement Sarah Harms about the streaming ad measurement landscape.

Marketing Briefing: ‘High risk, high reward’ — Understanding the state of social media guardrails

The desire to crack the code of successful social marketing is something that often allows social media managers and strategists a bit more creative freedom — a necessity for a brand to truly find a way to break through.