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Digiday+ Member Exclusives
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Media Briefing: How publishers spent summer 2024How the digital media industry spent summer 2024.
September 5, 2024 -
Future of TV Briefing: How the TV, streaming and digital video industry spent its summerThis week’s Future of TV Briefing recaps a summer that saw streaming seize the reins of the broader TV industry.
September 4, 2024 -
CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channelsThis is a bonus behind-the-scenes look at our conversations with executives for Digiday's CMO Strategies series. In this report, Hyundai, eBay, Duolingo and other advertisers share their current marketing strategies within four key media channels: social media, retail media, display ads and ad-supported streaming.
September 3, 2024 -
Marketing Briefing: Why holding companies are taking a ‘platform’ approach to pitch more cohesivelyStructure shifts like Omnicom’s recent move have become commonplace at holding companies in recent years.
September 3, 2024 -
Digiday+ Research: Pinterest surpasses X when it comes to brands’ usage of UGC-focused social platformsX has historically been dominant among UGC-focused social platforms, but Digiday+ Research surveys have found that, this year, Pinterest has passed X in brand usage for the first time — and brand and retailer ad spend on Pinterest is higher than on X, too.
September 2, 2024 -
Media Buying Briefing: Why indie agency Langrand tilts against consultancies, rather than fellow agencies, to help clients transformHouston-based Langrand pits itself against the consultancies of the world — the McKinseys and Accentures and BCGs — as much as it does other agencies.
September 2, 2024 -
Media Briefing: The 2024 media glossary, pt. 2In part two of the 2024 Media Glossary, we tackle many of the terms you may have heard in conversations about generative AI as well as increasing the value of publishers' on-site content.
August 29, 2024 -
Future of TV Briefing: ViX COO Rafael Urbina on why TelevisaUnivision’s streamer is loading up on live sportsThis week’s Future of TV Briefing features an interview with ViX COO Rafael Urbina about TelevisaUnivision’s deal to stream MLB postseason games.