Media Buying Briefing: Auto marketers aren’t slowing ad spend in face of tariff tension

Marketers at Honda's Acura brand are pressing ahead with a spring SUV launch campaign, despite threat from tariff uncertainty. What are other auto advertisers thinking?

Ad Tech Briefing: The futility of a Google breakup?

The chameleon-like nature of the master of ad tech means effective remedies require serious thought. `

Media Briefing: Overheard at the Digiday Publishing Summit, March 2025 referral traffic edition

Execs in a closed-door town hall session during the Digiday Publishing Summit were quick to share their frustration with declining traffic — but there were some glimmers of positive signs too.

Future of TV Briefing: How sports will hog the ball in this year’s upfront

This week’s Future of TV Briefing looks at how live sports will likely be used by TV networks and streaming services in this year’s upfront to drive advertiser demand for non-sports programming.

Marketing Briefing: Why the topsy-turvy economic and cultural landscape led to decision ‘paralysis’ from marketers

Marketers are worried that any decision they make today could hurt their brand. So some aren't making them.

Publisher strategies: What Forbes, Business Insider, The Guardian and others are focusing on in 2025

Digiday+ Research's second annual report on publishers’ revenues examines the state of the group's revenue streams, from traditional ad revenue to events and subscriptions, featuring interviews with executives from The Guardian, Dow Jones, Forbes, Business Insider and The News Media Alliance.

Media Buying Briefing: Overheard at Digiday’s Media Buying Summit

The Town Halls at the Media Buying Summit offered up insights on programmatic investment, commissions vs. fees and generating new business.

Digiday+ Research: How are marketers measuring success on the top social platforms?

Engagement, impressions and sales will be the top performance metrics marketers will be looking at on social media in 2025.