Digiday+ Research deep dive: Agencies heavily favor Instagram over Facebook for their clients

When it comes to social media marketing on behalf of their clients, agencies see the value in Instagram much more so than its Meta sibling Facebook — and that's especially clear in how agency clients are spending on each platform.

Research Briefing: The end of third-party cookies could be a win for ad tech vendors

In this week’s Digiday+ Research Briefing, we examine how the end of third-party cookies could be a win for ad tech vendors, how publishers’ Q4 earnings paint a gloomy picture of 2023, and how sports media investments are rising in a fragmented media landscape, as seen in recent data from Digiday+ Research.

Media Briefing: Cheap reach inventory is the next target from the consultancy that spearheaded the MFA crackdown

Different from MFAs, cheap reach inventory is the next target in supply path optimization.

Future of TV Briefing: How TV and streaming companies’ advertising and subscription businesses fared in Q4 2023

This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the business.

Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment

Major marketers are looking to deepen the ties between Madison Avenue and Hollywood following the success of recent brand and entertainment efforts.

Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content

With the influencer marketing business getting more competitive, agencies are testing trends from AI avatars to social commerce in order to find new ways to grow.

Digiday+ Research deep dive: Brands are still on Facebook, but they’re spending a lot more on Instagram

Between Meta's two platforms, Instagram is the clear winner when it comes to marketing spend — and that's because it drives conversions and branding in a big way.

Research Briefing: Walmart will beef up its retail media network with Vizio acquisition

In this week’s Digiday+ Research Briefing, we examine how Walmart’s impending acquisition of Vizio will bolster its Walmart Connect retail media offering, how agencies’ use of AI will be a hot topic at next week’s Media Buying Summit in Nashville, and how advertisers continue to be impacted by layoffs at Meta, as seen in recent data from Digiday+ Research.