Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others
Digiday+ Member Exclusives
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Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challengesAgencies are exploring more incremental testing and insights in order to guide clients on where to spend and cut. It requires a lot more data but the payoff may be worth it.
October 14, 2024 -
Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?Publishers' use of YouTube remains strong, but TikTok's place in publishers' video-focused social media strategies is growing stronger.
October 14, 2024 -
Media Briefing: Publishers confront the AI era during the Digiday Publishing SummitThis week’s Media Briefing recaps what publishers had to say about AI platforms during the Digiday Publishing Summit’s closed-door town hall sessions.
October 10, 2024 -
Future of TV Briefing: TV, streaming ads’ overexposure issue is turning off audiencesThis week’s Future of TV Briefing looks at how advertisers’ struggles to manage ad frequency is affecting people’s purchase decisions.
October 9, 2024 -
Digiday Media Agency Report 2024: The state and future of the media agency, from client spending to retail media’s impactDigiday’s 2024 Media Agency Report examines the current and future state of media agencies, from the perspective of total client spending and spending by media channel. It also delves into the impact of retail media on the agency landscape.
October 8, 2024 -
Media Buying Briefing: Code and Theory Network does tech unlike other holdco operationsStagwell's Code and Theory Network is 50% design and 50% engineering, helping to transform business operations for clients including Qualcomm, T Rowe Price and others.
October 7, 2024 -
Media Briefing: How Dow Jones is developing an AI model to help its planning team respond to advertisers’ RFPsThis week's Media Briefing looks at how Dow Jones is incorporating generative AI tools into its ad ops workflows.
October 3, 2024 -
Future of TV Briefing: How Telemundo is using TV, digital and streaming originals to program its live 24/7 FAST channelThis week’s Future of TV Briefing looks at Telemundo’s programming strategy for its 24/7 streaming news channel.