Future of TV Briefing: TV ad buyers and sellers expect a ‘slow, long upfront’ — for now

This week’s Future of TV Briefing looks at ad buyers' and sellers’ early expectations for this year’s upfront market.

Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles

For marketers who weren’t as keen to spend on retail media networks previously, the first-party data pitch of retail media networks is now more appealing.

Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned

Influencer agencies are bracing for a potential TikTok ban that could disrupt their client and creator partnerships – but many are putting contingency plans in place as regulations unfold.

Digiday+ Research: Publishers sort out their revenue priorities for the year, with direct-sold ads leading the way

Direct-sold ads are publishers' major focus this year, while they let up on the gas for other areas of their business, including subscriptions and affiliate commerce.

Research Briefing: Facebook loses favor with publishers, brands and agencies

In this week’s Digiday+ Research Briefing, we examine how social platforms Facebook and TikTok are faring, as Facebook removes its News tab and TikTok faces a potential ban in the U.S. (again), and how podcast networks are planning to use AI to translate shows, as seen in recent data from Digiday+ Research.

Media Briefing: Publishers use proprietary research to pitch prospective advertisers

Publishers are investing in their research and insights offerings, hoping the data will sweeten the advertising deal.

Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market

This week’s Future of TV Briefing looks at how business outcome measurement and guarantees may figure into this year’s upfront market.

Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators

For creators whose primary audience is on TikTok, that could put those creators in a difficult position, as brands may choose to move dollars to creators who have bigger audiences on the other platforms.