Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist

A Digiday+ Research survey found that marketers' X usage trails far behind its social media competitors, and also that marketing spend on the platform has dropped dramatically, with brand safety being the biggest concern for marketers.

Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns

In this week’s Digiday+ Research Briefing, we examine publishers’ reservations about Google's Privacy Sandbox, how subscriptions aren’t the revenue driver they once were for publishers and how X is once again telling advertisers it’s serious about brand safety, as seen in recent data from Digiday+ Research.

Media Briefing: Publishers’ audience authentication strategies are put to the test

Getting users to willingly sign-in to a publisher website can be valuable, but has proven elusive.

Future of TV Briefing: Making sense of the TV industry’s latest measurement moves

This week’s Future of TV Briefing looks at the recent developments in the TV measurement market on the eve of this year’s upfront negotiations.

Publisher strategies: How publishers are optimizing revenue streams

Bearing in mind publishers’ recent economic realities, in this first annual report on publishers’ revenues Digiday+ Research examines the current and future state of publishers’ revenue streams, from traditional ad revenue to events and subscriptions.

Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns

Influencer marketing shops have seen an increase in requests for brand ambassador relationships in recent months and cite brand safety as well as exclusivity as key reasons marketers list for the increased interest. 

Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em 

A veteran content executive makes an argument for changing the upfront -- but first it's important to distinguish the presentation side from the marketplace side.

Digiday+ Research: Publishers turn their focus away from subscriptions

Early on this year, Digiday+ Research predicted that publishers would depend less on subscriptions as a revenue driver as they moved further into 2024. According to a recent survey, that prediction might be coming true.