Marketing Briefing: Why the topsy-turvy economic and cultural landscape led to decision ‘paralysis’ from marketers

Marketers are worried that any decision they make today could hurt their brand. So some aren't making them.

Publisher strategies: What Forbes, Business Insider, The Guardian and others are focusing on in 2025

Digiday+ Research's second annual report on publishers’ revenues examines the state of the group's revenue streams, from traditional ad revenue to events and subscriptions, featuring interviews with executives from The Guardian, Dow Jones, Forbes, Business Insider and The News Media Alliance.

Media Buying Briefing: Overheard at Digiday’s Media Buying Summit

The Town Halls at the Media Buying Summit offered up insights on programmatic investment, commissions vs. fees and generating new business.

Digiday+ Research: How are marketers measuring success on the top social platforms?

Engagement, impressions and sales will be the top performance metrics marketers will be looking at on social media in 2025.

Ad Tech Briefing: The AI-powered reallocation of margin is just more of the same

The words are different, but the song remains the same.

Media Briefing: Some publishers see a rebound: digital ads and subscriptions climb after a tough 2023 – but not everyone

An analysis of six publishers' 2024 earnings shows most of them saw advertising revenue rebound and subscriptions continue to grow year over year.

Future of TV Briefing: Is YouTube TV? (2025 edition)

This week’s Future of TV Briefing looks at the perpetual question of whether advertisers consider YouTube on par with traditional TV and streaming services.

Marketing Briefing: What’s on marketers’ minds — changing consumption habits, AI search ads and more — with GoDaddy CMO Fara Howard

Digiday caught up with GoDaddy’s CMO Fara Howard last week at South by Southwest. Howard detailed how the marketing playbook is changing, how that’s retooling her team's approach to advertising, AI search ads and more.