Research Briefing: Publishers invest in programmatic ads despite budget and data challenges

In this edition of the Digiday+ Research Briefing, we examine how publishers are continuing to invest in programmatic ads despite budget and data challenges, how the "Fortnite" ecosystem is having its YouTube moment, and how a new TikTok social impact program could help keep creators on the app even in light of its uncertain future, as seen in recent data from Digiday+ Research.

Media Briefing: Why business publishers are finding value in social video ad revenue

Business publishers are turning their attention more to social video as advertiser interest -- and ad inventory -- opens up.

Future of TV Briefing: 5 trends to track in this year’s upfront market

This week’s Future of TV Briefing looks at the changes that may — or may not — transpire during this year’s upfront cycle.

Marketing Briefing: How a quieter Pride could serve as a ‘reset’ for marketers to be less ‘performative’

Fewer marketers brought up Pride to agency execs who say that anecdotally it’s been noticeably quieter this year than in previous years, even last year.

Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments

Media agencies are buying public relations shops and investing in AI as the rapid growth of digital media presents new opportunities to engage consumers and expand their specialities.

Digiday+ Research: Publishers continue to rely on programmatic revenue, despite recent issues

Programmatic marketing has its fair share of issues. But the fact is that publishers continue to depend on the revenue they get from programmatic advertising.

Media Briefing: Publishers’ H1 pulse check on ad spend in digital media

Publishers share which ad categories are up — or not — so far in 2024.

Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse, as seen in recent data from Digiday+ Research.