Digiday+ Research deep dive: Marketers remain invested in programmatic, but agencies show less confidence than brands

Programmatic advertising remains a stalwart among marketers' ad budgets, but that agencies' confidence in the channel has been shaken in recent months.

Marketing Briefing: Backlash ‘a sign of the times’ as major brands like Apple and Bumble pull ads drawing ire

What happens if that provocative campaign has the opposite of its intended effect? 

Media Buying Briefing: Is Dentsu’s latest restructure the solve it needs to get back to growth?

The latest new product is Merkury for Media, which aims to place all of Dentsu’s media for clients against first-party data coming out of Merkury, a global data, identity and insights platform.

CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms

This is the fifth and final installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine the success metrics advertisers consider when placing ads on streaming platforms and the challenges they face on those platforms.

Research Briefing: Still images receive more attention than Reels on Instagram

In this edition of the Digiday+ Research Briefing, we examine how influencers see more Instagram engagement with still images than Reels, how publishers aren’t yet worried about the impact of a potential TikTok ban on their revenues and what types of first-party data are most important to marketers for ad targeting on streaming platforms, as seen in recent data from Digiday+ Research.

Media Briefing: News publishers prep for possible ad slumps as election season nears

Some publishers are expecting the worst while others aren't sweating the "what ifs" as Oct. 1 approaches.

Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsession

This week’s Future of TV Briefing looks at how TV and streaming ad sellers looking to make more outcome-oriented pitches in this year’s upfront market.

CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms

This is the fourth installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which types of first-party data are most important to marketers for ad targeting on streaming platforms.