CMO Strategies: The highs and lows of the dominant social media platforms — from Instagram to YouTube

This is the first half of Digiday’s CMO Strategies report on social media. Among all marketing channels considered in the series, social media continues to dominate. In this report, we examine the strengths and weaknesses of social media's top players.

Marketing Briefing: How marketers are trying to balance performance and storytelling to build the modern ‘evergreen’ brand

Marketers have focused on short-term over long-term for some time but that may be changing.

Media Buying Briefing: How agencies navigate clients scaling back DEI, sustainability efforts

In an environment where some brands either face pressure or choose to eliminate or pull back on their diversity, social or sustainability efforts – how can media agencies continue to navigate the space with clients?

Media Briefing: Publishers say Amazon Prime Day sales were up but commerce revenue remains ‘hard to predict’

Despite forecasts that Amazon Prime Day would fall flat this year, several publishers told Digiday that commerce revenue earned from affiliate coverage of the two-day sales event actually exceeded expectations.

Future of TV Briefing: How CBS News & Stations developed a virtual studio system for its newscasts

This week’s Future of TV Briefing looks at CBS News & Stations’ creation of a virtual studio system that it is expanding across its local TV stations as well as to streaming.

Marketing Briefing: Why Google’s cookie deprecation cessation has CMOs focused on consumers who will ‘protect their privacy’

For marketers and media buyers, the expectation is that even if Google isn’t the one actively doing the crumbling that the crumble will still happen. 

Digiday+ Research: Who do marketers and publishers blame for the proliferation of MFAs?

Publishers definitively feel they don't hold blame for the proliferation of MFAs, while a significant percentage of marketers admit that advertisers do have some responsibility in the matter.

Media Buying Briefing: Media agencies forge on with other ID solutions regardless of Google’s curtail of third-party cookie deprecation

Media agencies’ main message to clients is to focus on generating quality, usable first party data that’s compliant, because privacy issues are rendering cookies more and more useless.