Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsession

This week’s Future of TV Briefing looks at how TV and streaming ad sellers looking to make more outcome-oriented pitches in this year’s upfront market.

CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms

This is the fourth installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which types of first-party data are most important to marketers for ad targeting on streaming platforms.

Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend

There is a sense from agency sources that marketers are paying more attention to their paid search efforts this year.

Digiday+ Research: Influencers see more Instagram engagement with still images than Reels

When it comes to sponsored posts featuring influencers on Instagram, images actually perform better than short-form videos.

Media Buying Briefing: Agencies debate biggest questions over TikTok’s future

While TikTok’s future in the U.S. hanging in the balance, agencies are already adjusting social media plans and preparing contingencies with clients and influencers – despite not hearing a lot from TikTok directly at this time.

CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms

This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which ad attributes matter the most to marketers on streaming platforms.

Media Briefing: Publishers are still prepping for cookie deprecation despite Google’s delay 

Google may have pressed pause on cookie deprecation but publishers' cookie-less tests persist.

Research Briefing: Frequency capping matters most on streaming platforms

In this edition of the Digiday+ Research Briefing, we examine the top ad attributes marketers want from ad-supported streaming platforms, how brands are increasing their marketing spend on YouTube, and how Walmart and Roblox are teaming up to make virtual e-commerce a reality, as seen in recent data from Digiday+ Research.