Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments

Media agencies are buying public relations shops and investing in AI as the rapid growth of digital media presents new opportunities to engage consumers and expand their specialities.

Digiday+ Research: Publishers continue to rely on programmatic revenue, despite recent issues

Programmatic marketing has its fair share of issues. But the fact is that publishers continue to depend on the revenue they get from programmatic advertising.

Media Briefing: Publishers’ H1 pulse check on ad spend in digital media

Publishers share which ad categories are up — or not — so far in 2024.

Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse, as seen in recent data from Digiday+ Research.

Future of TV Briefing: How TV and streaming companies’ advertising businesses fared in Q1 2024

This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business.

Digiday+ Research: The 2024 brand guide to events

Brands have used events as a way to generate consumer interest in their products for years. As new event strategies continue to emerge, Digiday+ Research looked at the current events landscape.

Marketing Briefing: How Amazon has ‘elevated their game’ with a more cohesive pitch to appeal to advertisers

Amazon continues to make a concerted effort to “elevate” its pitch to advertisers.

Media Buying Briefing: Can TikTok’s social impact program attract creators as it faces uncertainty?

TikTok last week launched another creator program as social platforms continue battling over creators — and agencies say it could help keep Gen Z and creators on the app and drive growth for brands during uncertain times.