Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks

What was done manually by agencies to detect creator program risks is now being scaled by AI safety tools. And vetting for misinformation, political misalignment and risky content are among what's being examined.

Media Briefing: This year’s search referral traffic shifts are giving publishers whiplash

This week’s Media Briefing looks at referral traffic from search and search-related platforms.

Future of TV Briefing: Inside The Wall Street Journal’s video-based approach to this year’s election coverage

This week’s Future of TV Briefing looks at how The Wall Street Journal is using video to cover this year’s U.S. presidential election.

Digiday+ Research: Brands tweak channels, pricing strategies ahead of 2024 holiday shopping season

Digiday surveyed brand, retailer and agency professionals about their use of sales channels during the holidays, their holiday marketing tactics and how their current holiday season discounts and revenue expectations compare to last year’s.

Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators

Brands are putting more cash aside to work with creators — but are reluctant to see it trickle down too far.

Media Buying Briefing: Overheard at the Media Buying Summit

During the two Town Halls at DMBS, agency folk of all roles and stripes opened up about their challenges/pain points as well as the solutions to those challenges. 

Digiday+ Research Professional Subscription Index 2024: Publishers tweak subscription, pricing strategies while shifting subscriber benefits

Digiday’s second annual Subscription Index examines and measures publishers’ subscription strategies across several different digital touch points to identify some common approaches and key tactics. This installment of the research series looks at an editorially-selected group of the top professional-focused publications in the U.S.

Media Briefing: Tech credits count for (some) compensation in publishers’ AI deals

This week's Media Briefing looks at how publishers are receiving credits to use AI companies' large language models as part of content licensing deals.