Digiday+ Member Exclusives
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Media Buying Briefing: Agencies’ AI efforts lead to aliens and Whoppers
Artificial intelligence could potentially become agencies’ differentiator in the next decade or two, so how good is the technology right now?
February 19, 2024 -
Research Briefing: The Cut expands as publishers overall increase ad products
In this week’s Digiday+ Research Briefing, we examine how publishers are growing their ad products, when agencies and publishers expect deprecation of the third-party cookie to actually happen, and how marketers relied on traditional celebrities for their Super Bowl ads, as seen in recent data from Digiday+ Research.
February 15, 2024 -
Media Briefing: How 3 publishers are making their sites more/less habitable to AI crawlers
Three publishers are changing how much access AI crawler bots have to their content.
February 15, 2024 -
Future of TV Briefing: Why CTV ad sellers are adopting universal IDs like Unified ID 2.0
This week’s Future of TV Briefing looks at how streaming ad sellers are seeing the adoption of universal IDs boost their CTV ad revenues.
February 14, 2024 -
Digiday+ Research: Most brands and retailers employ generative AI, with chatbots topping the list of uses
Brands and retailers are making investments in generative AI. More than half are using the technology, and chatbots are the most popular application of it.
February 14, 2024 -
Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities — a lot of them
Throughout the 59 ads that aired during the Big Game, there were 80 celebrities featured with the average age of the celebrity featured clocking in at 49.
February 13, 2024 -
Digiday+ Research: Most publishers grew their ad offerings last year, with a focus on branded content
More than half of publishers increased the number of ad products they offered last year, and of those who increased their ad offerings, most added branded content products.
February 13, 2024 -
Media Buying Briefing: What holding companies’ 2023 earnings (so far) tell us about their future
Though most analysts will gauge holding companies' success on organic revenue growth, it’s got more to do with the directions each chose to go in with investments and types of clients won over the last few years — some of which paid off, and some that didn’t.
February 12, 2024