Insights from CTV leaders at Dentsu, Horizon Media and more
Digiday+ Member Exclusives
-
Media Briefing: Publishers see Apple News+ as a stable revenue stream amid ‘volatile’ referral traffic
Apple News+ is a growing source of audience and revenue, according to publishers including The Atlantic, Dotdash Meredith and Newsweek.
March 6, 2025 -
Future of TV Briefing: Hulu’s Oscars live stream should be a wake-up call for the streaming industry
This week’s Future of TV Briefing looks at how Hulu’s error-prone Oscar live stream exemplifies the development that streaming still needs to undergo to usurp traditional TV.
March 5, 2025 -
Marketing Briefing: How the desire for cultural relevance is changing marketers’ planning cycles
Culture is ever changing, ephemeral and impossible to predict — and yet, today’s marketers are more beholden to the cultural zeitgeist than ever.
March 4, 2025 -
Media Buying Briefing: WPP and Stagwell offer a tale of two outlooks
WPP and Stagwell painted considerably different portraits of the future in the guidance they offered for the rest of 2025.
March 3, 2025 -
Media Briefing: Publishers use standalone newsletter subscriptions to convert more readers
Publishers like Bloomberg, the FT, Axios and The Ankler are using different kinds of standalone newsletter subscriptions to grow revenue and convert readers around popular products.
February 27, 2025 -
Future of TV Briefing: Sports is becoming a bigger part of streaming services’ programming libraries
This week’s Future of TV Briefing looks at the rise in sports-related content across streaming services as ESPN surrenders some sports rights.
February 26, 2025 -
Digiday+ Research: Facebook and Instagram volley for dominance in brand marketing on Meta
Meta's Facebook and Instagram platforms remain the examples of social marketing success. But whether Facebook or Instagram comes out on top changes on a regular basis.
February 25, 2025 -
Marketing Briefing: Inside the evolution of celebrity brand partnerships
Today's marketers have to change how they think about celebrity partnerships – not only who they partner with but how those partnerships work.
February 25, 2025