Media Buying Briefing: Synthetic experiences outgrow their novelty status as they attract more brands

As time spent in video games rises, so do synthetic experiences that attract younger audiences. Brands are jumping in too.

Media Briefing: Publishers are polling site visitors for first-party data

A growing number of publishers are trying to solve their first-party data problems by literally asking as many questions as possible.

Future of TV Briefing: Digital video and commercial productions are approaching normalcy

Digital video, commercial productions have returned to shooting inside and have been expanding crew sizes. However, producers plan to keep many protocols in place until the pandemic is over.

Marketing Briefing: Why marketers and agency execs are encouraging Pride marketing that ‘goes beyond June’

Even as spending and campaigns supporting Pride return, marketers and agency execs believe that advertisers need to retool how they think about Pride marketing overall.

Media Buying Briefing: Agencies pay sizable increases to secure time in a limited-inventory upfront marketplace

Media agencies are paying significant price increases in the 2021 upfront marketplace due to a number of factors.

Digiday Research: Instagram is more important for driving revenue for the smallest publishers

Though more regard Facebook as a platform for brand-building than driving revenue, smaller publishers are more likely to see it as a valuable revenue-driver.

Business of TV Forum Recap: 2021 will be the year of CTV and flexible and transparent video media buying

Life in the TV business stops for nobody, and 2021 is giving us no shortage of conversation starters to puzzle over.

Programmatic Marketing Summit Recap: Marketers brace for more unknowns amid industry-wide identity shifts

Programmatic advertising is in a state of fluctuation, as the demise of the third-party cookie looms. A look at where industry leaders see this space moving in this Digiday+ Programmatic Marketing Summit.