Media Briefing: Why publishers hope chatbots will be the latest retention tool

Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.

Future of TV Briefing: The big questions heading into this year’s upfront market

This week's Future of TV Briefing highlights the top questions facing TV and streaming ad buyers and sellers heading into this year's upfront market.

Digiday+ Research: Agencies choose contextual targeting over first-party data in post-cookie era

Three-quarters of agencies are actively preparing for the end of the third-party cookie, and 70% said they're doing so by spending more on contextual targeting campaigns.

Marketing Briefing: Marketers closely watching backlash to ‘woke’ advertising from Bud Light, Miller Lite and Adidas

Marketers and agency execs say there may be more caution among more risk averse brands and marketers now as they watch what’s happening to their peers and look for ways to avoid the same happening to them. 

Media Buying Briefing: What if ChatGPT could replace a media planner?

Agencies are moving beyond generative artificial intelligence to examine its media planning capabilities – but it may not be ready to overtake those jobs just yet.

Digiday+ Research: Brands make big bet on first-party data as third-party cookie fades away

As the end of the third-party cookie nears, brands say the way forward could very well be first-party data.

Media Briefing: A mixed first quarter for publishers’ ad revenue

Publishers’ first quarter earnings reports were a mixed bag when looking at overall revenue, and subscriptions remained a bright spot. But digital advertising was painfully down year over year.

Future of TV Briefing: How TV and streaming businesses fared in the first quarter of 2023

This week’s Future of TV Briefing reviews the state of the TV and streaming business in light of companies' latest quarterly earnings reports.