Digiday+ Member Exclusives
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Digiday+ Research: More than one third of publishers expect to run experiential activations for advertisers during the holiday season
Event and video activations will be much more common in the next couple months, while a slightly smaller share of publishers expect to be doing social activations.
October 5, 2021 -
Marketing Briefing: ‘Put more effort elsewhere’: How the Facebook outage could renew calls for diversification in ad spending
Some said a Facebook outage is unlikely to have a major impact on advertiser spending as it’s a “mild nuisance” and too difficult for some to truly diversify.
October 5, 2021 -
Media Buying Briefing: Walmart moves to eliminate DSP waste for media agencies as its retail media profile rockets
As e-commerce supercharges retail media, major retailers are offering sophisticated options for CPG advertisers to sell via the retailers’ far more robust digital destinations.
October 4, 2021 -
Media Briefing: What publishers had to say at the Digiday Publishing Summit
This week's Media Briefing recaps what was said when publishing executives came together behind closed doors at this week's Digiday Publishing Summit.
September 30, 2021 -
Case Study: How Dotdash built its tech infrastructure to accommodate and protect its remote employees
Publishers’ sudden shift to remote work has left many vulnerable to cybersecurity threats. Dotdash CTO Nabil Ahmad shares how they protect their employees and tech infrastructure from hackers, and how other publishers should do the same.
September 30, 2021 -
Future of TV Briefing: Instagram’s IGTV may not be a star on the platform but solidifies itself in a supporting role
The Future of TV Briefing this week looks at how IGTV fits into Instagram's expanded video platform more than three years after its introduction.
September 29, 2021 -
Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company
Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first.
September 29, 2021 -
Case Study: How BDG created a blueprint for revamping its media brands
BDG has acquired multiple brands. Here's a look at how the media company created a blueprint to establish a portfolio of brands.
September 28, 2021