Media Briefing: How publisher CROs are using their newly expanded roles to navigate economic uncertainty

In this week's Media Briefing, CROs reveal their strategy for handling the economic downturn.

Future of TV Briefing: What if streamers adopted an ad revenue-sharing model for original programming?

This week’s Future of TV Briefing explores the idea of top-tier ad-supported streaming services adopting revenue-sharing models for producers.

Marketing Briefing: Marketers seek more performance marketing given the economic uncertainty

To deal with the current climate, many marketers today are pushing for more performance marketing efforts that can help them prove the efficiency of their budgets and the value of their advertising efforts.

Digiday+ Research: Brands’ confidence in marketing channels doesn’t line up with ad spend

A recent Digiday+ Research survey found that brands' confidence across marketing channels doesn't quite line up with the way they allocate their marketing budgets.

Digiday+ Research: Ahead of a functional metaverse, how marketers are actually using AR and VR

In this second installment of a research series on emerging technologies, Digiday+ Research looks at how marketers are -- and aren't -- using AR and VR.

Media Buying Briefing: How smart-to-market became the order of the day over speed-to-market

Over the last five years there’s been a subtle but important shift to approaching new business with greater care and scrutiny and less emphasis on speed. 

Media Briefing: Advertising and commerce ebb while subscriptions flow in publisher’s Q2 earnings reports

In this week's Media Briefing, media editor Kayleigh Barber analyzes the latest quarterly earnings reports from BuzzFeed, IAC's Dotdash Meredith, News Corp's Dow Jones, Gannett and The New York Times.

Future of TV Briefing: Inside Netflix’s ongoing talks with agency executives about its ad-supported plans

This week’s Future of TV Briefing looks at how Netflix's advertising plans are shaping up -- or not -- based on its recent conversations with ad buyers and show producers.