Future of TV Briefing: How addressable TV is advancing into the main linear TV market

The Future of TV Briefing this week looks at how TV networks like AMC Networks and Discovery and ad buyers like WPP's GroupM are developing the infrastructure for targeted ads to become the norm on traditional TV.

Digiday+ Research: A majority of publishers now sell products directly to their audiences

The share generating large portions of their revenue selling products to readers is comparable to the share that's turned events or content licensing into a big business.

Marketing Briefing: Supply chain issues have marketers skipping over Thanksgiving and cutting right to the chase

Marketers and agency execs say that some brands are already starting to run sales they would typically reserve for Black Friday and Cyber Monday. While starting sales early isn’t a first this year, marketers and agency execs say that it’s more pronounced than it has been in the past.

Media Buying Summit Recap: ‘A lot of lawyers involved:’ Agencies prep for life beyond the cookie

The so-called Great Resignation is leaving many agencies short-handed at a time when they need skilled people more than ever.

Media Buying Briefing: How messed up is the CTV marketplace? Bad enough that efforts are being made to fix it

Buyers say connected TV is a shambles of a marketplace, with multiple demand-side platforms selling the same inventory, rampant fraud and an inability to control ad placement.

Media Briefing: As supply chain issues threaten stock and shipping disruptions, publishers see opportunity — and more work

In this week's Media Briefing, media reporter Sara Guaglione looks at how companies' supply chain challenges are affecting publishers' commerce businesses heading into the holiday shopping season.

Case Study: How Zero Code is building organic connections with the gaming audience

As video games move toward the center of culture and the gaming audience continues to widen, marketers have adapted on the fly.

Future of TV Briefing: How agency executives are making sense of today’s measurement mishmash

The Future of TV Briefing this week dives into the different considerations agency executives are keeping in mind as they assess today's changing TV and streaming ad measurement landscape.