Media Buying Briefing: Attention metrics show potential at top and bottom of marketing funnel

Attention metrics essentially tries to evaluate how much actual attention is paid to ad messages, going beyond viewability as a sufficient gauge of interest or value.

Media Briefing: Overheard at the Digiday Publishing Summit

This week's Media Briefing recaps the top topics of discussion among publishing executives at this week's Digiday Publishing Summit.

Future of TV Briefing: Why programmatic guaranteed deals will be a focal point in this year’s TV upfront ad market

This week’s Future of TV Briefing looks at why programmatic guaranteed deals may be a particularly hot topic during this year’s upfront negotiations.

Marketing Briefing: ‘Jingles just work’: Why marketers are tapping celebs like Doja Cat, Pusha T and Charlie Day for songs

Marketers and agency execs see the recent rise in partnerships with celebs to create jingles or songs as a way for brands to tap into audio branding as well as a recognition that “sound-on” advertising is making a comeback, particularly on TikTok.

Media Buying Briefing: ‘It’s tough to fight City Hall’ Why more TV ad dollars aren’t following audiences to digital and social video

Should media buyers and clients be thinking beyond linear TV, given the inexorable viewing trend toward Gen Z-driven platforms like TikTok, Snap,Twitch and even Instagram, as well as YouTube?

The definitive Digiday guide on how publishers are using newsletters

Publishers are using newsletters for a variety of reasons, as email addresses become more important in the post-cookie world.

Media Briefing: What to expect from the Digiday Publishing Summit 2022

This week's Media Briefing takes a peek at what will be talk of next week's Digiday Publishing Summit.

Digiday+ Research: Non-Amazon retail media still not commanding significant ad budgets

A February survey found only thin slivers of marketing spend goes to retail media, with well over half of respondents saying they spend very small amounts or nothing there.