Digiday+ Research: More agencies are relying on paid over organic social content

The vast majority of agencies are buying ads on at least one social media platform for their clients, according to Digiday+ Research.

Marketing Briefing: Debunked ‘TikTok Shop’ report reignites conversations around the future of livestream shopping for brands

TikTok's reported halting of ecommerce expansion plans has marketers yet again questioning the future of livestream shopping.

Digiday+ Research: How brands and agencies are investing in online marketing platforms

Brands and agencies are constantly adjusting their marketing spend to account for the dynamic nature of the industry -- but what does that look like? Digiday surveyed brand and agency pros to find out.

Media Buying Briefing: Media agencies embrace B2B and blend it with consumer-facing campaigns

It was a busy week in the B2B world last week, as two major media agencies moved to open their doors and their expertise to marketers looking to solidify those connections.

Media Briefing: The media business’s mid-year review

In this week’s Media Briefing, media editor Kayleigh Barber assesses the state of the media business after a first half of the year that has not gone as publishers expected coming into 2022.

How beauty brands are confronting the reality of providing abortion access

Several companies changed their health-care and travel policies in May when a leaked Supreme Court memo previewed the decision on the Dobbs v. Jackson Women’s Health Organization case. But on June 24, the floodgates opened.

Future of TV Briefing: How the future of TV is shaping up so far in 2022

This week’s Future of TV Briefing recaps the first half of 2022 for the TV, streaming and digital video industry and what it may portend for the second half of the year.

Digiday+ Research: Agencies are more likely to use Instagram for clients, but it loses brand-building clout

Agencies are more likely to post on Instagram on behalf of their clients than Facebook, Digiday+ Research found. But agencies also said the platform's brand-building value has declined.