Future of TV Briefing: Demand-side platforms stand to play a more important role in the ad-supported streaming market

This week's Future of TV Briefing looks at Samsung's pitch for advertisers to run their upfront deals through its demand-side platform and the potential for other streaming ad sellers to follow suit.

Case Study: How CPGs are preparing for the demise of third-party cookies

La Colombe Coffee Roasters is upping its media spend to fortify its first-party data and developing ‘custom cohorts’

Marketing Briefing: ‘Success is tied to its creators’: As TikTok offers ad rev sharing, it courts creators and recognizes its shift to entertainment platform

Given that TikTok’s entertainment comes from creators, courting them to continue to build on the platform with an ad revenue share makes sense to agency execs.

Media Buying Briefing: The ANA’s cross-media measurement effort is taking too long say agencies

As the ANA carefully moves its Cross Media Measurement initiative forward, some agency execs worry it's taking too long, and might not achieve the parity that's hoped for.

Media Briefing: How publishers’ commerce businesses can undercut their ad sales and overall revenue

In this week's Media Briefing, media editor Kayleigh Barber looks at a growing frustration among publishers' ad sales teams that they are losing clients to their commerce counterparts.

Future of TV Briefing: Ad-supported streaming enters the broadcast era

This week’s Future of TV Briefing looks at how Netflix's and Disney+'s plans to add ad-supported tiers are ushering in the broadcast era of streaming.

Marketing Briefing: Marketers are going all in on metaverse marketing, but is it premature?

It’s still unclear if the metaverse will become that next big thing or be yet another quick fad that marketers were once pouring cash into a la apps like Clubhouse or Peach or technologies like chatbots or AR and VR.

Media Buying Briefing: Private equity firms are the new buyers of agencies as M&A market heats up

Private equity money has been hunting for agencies, particularly in the performance marketing space to acquire or fold into other agencies in order to broaden services in demand from marketers.