Thirty percent of 192 media buyers polled by Digiday this month said they would increase spending on mobile ad formats after app-ads.txt was introduced.
Digiday Research: 52 percent of publishers haven’t started preparing for the California Consumer Privacy Act
Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers
Brands increasingly say they don’t trust agencies because they do not think their interests are aligned.
The Rundown: Brand safety outrage is wearing thin
The Rundown: Tensions escalate between Amazon and major brands
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Our first issue of the year focuses on the shifting role of intermediaries. If there’s one rule of the modernization of media and marketing, it’s that the role of intermediaries is changing, in some cases becoming all-encompassing and in others (agencies) waning.