Digiday Research: With in-house agencies, marketers benefit from increased control more than cost savings
Most marketers say the greatest benefit of having an in-house agency is having greater control over their marketing according to 214 marketers.
Digiday Research: Header bidding and first-price auctions boost publisher revenues
Digiday Research: Over half of publishers see the majority of ad revenue from programmatic
News that the company is now sending free samples to customers is seen as yet another growth feature in its fast-growing ad business.
The Rundown: Publisher ranks brace for a rocky year ahead
The Rundown: Ad buyers’ biggest gripe is CMOs with ‘knee-jerk’ reactions
Subscribe to Digiday+ Membership
Those in media and marketing are no strangers to drastic changes, but 2018 brought much more of it than expected. After years of lead-up, many things finally came to a head. In this issue of Digiday Magazine we explore what the year ahead may bring, and lay out the industry’s agenda for 2019.
- ‘We’ll stop with the pivot to video’: Digiday’s 2019 editorial resolutions
- ‘ We’ve never asked our agency to not do something because of the cost of it’: Bank of America’s Lou Paskalis on brand safety
Upcoming Digiday+ Events
Thursday, February 7 at 5:30 pm E.T. - Digiday+ members are invited to take part in a live edition of the Digiday Podcast in New York, where Digiday editor-in-chief Brian Morrissey will host a conversation with Melissa Bell, publisher of Vox Media and co-founder of Vox.com.