research
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Digiday Research: Media buyers will grow spending in private marketplaces over open exchanges
Despite challenges around scalability to PMPs, 62 percent of media buyers surveyed by Digiday plan to increase their spending in them in 2019.
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Digiday Research Data Pack: The state of programmatic media for publishers -
Digiday Research: Improving data quality is the top goal for marketers in 2019
rundown
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The Rundown: Ad buyers’ biggest gripe is CMOs with ‘knee-jerk’ reactions
A common complaint from buyers is what they dub “knee-jerk” reactions from CMOs. One of the most interesting ones is how the stock market determines spending decisions.
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The Rundown: ‘Tis the season for media company sales reorgs -
The Rundown: Time is running out for ad-funded online news
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Digiday Magazine
Digiday Magazine Issue 12
Those in media and marketing are no strangers to drastic changes, but 2018 brought much more of it than expected. After years of lead-up, many things finally came to a head. In this issue of Digiday Magazine we explore what the year ahead may bring, and lay out the industry’s agenda for 2019.
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Execs from Complex, Dotdash and Group Nine on sustainable media in 2019
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2019 outlook: The move to in-house has hit a brick wall
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Marketing 2019: The year of consolidation arrives in force
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Ghosting: As Snap’s stock collapses and more users go to Instagram, advertisers and publishers share what’s left of Snapchat
