Access all 17 issues of the Digiday Magazine, which ran from 2016-2020. These magazines supplemented our daily coverage of how the industries of media, marketing and retail are changing, thanks to the advent of new technologies, new consumer behaviors, and changing business models.
Digiday+ Member Exclusives
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Pitch deck: How Amazon is selling ads on Prime Video to advertisersJanuary 29, 2024 • 12 min read
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Media Briefing: Publishers say Q1 is ‘off like a rocket’ after a lousy 2023February 22, 2024 • 11 min read
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Media Buying Briefing: Agencies’ AI efforts lead to aliens and WhoppersFebruary 19, 2024 • 8 min read
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Digiday+ Research: Cookie deprecation eclipses the economy as publishers’ biggest challenge this yearFebruary 5, 2024 • 4 min read
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Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles
For marketers who weren’t as keen to spend on retail media networks previously, the first-party data pitch of retail media networks is now more appealing.
7 hours ago • 6 min read -
Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned
Influencer agencies are bracing for a potential TikTok ban that could disrupt their client and creator partnerships – but many are putting contingency plans in place as regulations unfold.
March 18, 2024 • 6 min read -
Digiday+ Research: Publishers sort out their revenue priorities for the year, with direct-sold ads leading the way
Direct-sold ads are publishers' major focus this year, while they let up on the gas for other areas of their business, including subscriptions and affiliate commerce.
March 15, 2024 • 6 min read -
Research Briefing: Facebook loses favor with publishers, brands and agencies
In this week’s Digiday+ Research Briefing, we examine how social platforms Facebook and TikTok are faring, as Facebook removes its News tab and TikTok faces a potential ban in the U.S. (again), and how podcast networks are planning to use AI to translate shows, as seen in recent data from Digiday+ Research.
March 14, 2024 • 5 min read -
Media Briefing: Publishers use proprietary research to pitch prospective advertisers
Publishers are investing in their research and insights offerings, hoping the data will sweeten the advertising deal.
March 14, 2024 • 9 min read -
Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market
This week’s Future of TV Briefing looks at how business outcome measurement and guarantees may figure into this year’s upfront market.
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Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators
For creators whose primary audience is on TikTok, that could put those creators in a difficult position, as brands may choose to move dollars to creators who have bigger audiences on the other platforms.
March 12, 2024 • 8 min read -
Media Buying Briefing: How agencies are holding themselves accountable to DEI initiatives
Agencies often feel challenged in how to keep making progress with their diversity, equity and inclusion efforts. These speakers at Digiday's Media Buying Summit offered up some answers.
March 11, 2024 • 7 min read