Despite challenges around scalability to PMPs, 62 percent of media buyers surveyed by Digiday plan to increase their spending in them in 2019.
Digiday Research Data Pack: The state of programmatic media for publishers
Digiday Research: Improving data quality is the top goal for marketers in 2019
A common complaint from buyers is what they dub “knee-jerk” reactions from CMOs. One of the most interesting ones is how the stock market determines spending decisions.
The Rundown: ‘Tis the season for media company sales reorgs
The Rundown: Time is running out for ad-funded online news
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Those in media and marketing are no strangers to drastic changes, but 2018 brought much more of it than expected. After years of lead-up, many things finally came to a head. In this issue of Digiday Magazine we explore what the year ahead may bring, and lay out the industry’s agenda for 2019.