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Digiday Magazine

Digiday Magazine Issue 9

The media world is in the midst of a period of more significant upheaval, with tech giants sucking up the majority of ad dollars, digital advertising plagued by a lack of transparency and companies taking a hard look at culture impact. Fixing massive industries isn’t as simple as hitting a button, but in this issue we explore the ways the media and marketing world is moving from an era where scale trumped loyalty, reach obscured impact and the short term dominated the long term.