GDPR hasn’t derailed programmatic advertising, but 32 percent of publishing executives said it has negatively impacted their programmatic revenues.
Digiday Research: Media buyers say Amazon is the hardest platform to advertise on
Digiday Research: HBO does OTT better than rival networks
Conde Nast, and before it, Hearst and NBCUniversal, have all recently reorganized to compete for digital ad dollars.
The Rundown: Time is running out for ad-funded online news
The Rundown: With display ads floundering, publishers embrace events
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It’s time for truth. “Brand safety is our top priority.” “This isn’t a pivot to video.” “We put the reader experience first.” “Our agencies are valued partners.” If you work in media and marketing, you’ve probably heard these fibs so much, they likely don’t even cause you to blink. That’s why in our new issue of Digiday Magazine, we’ve put a spotlight on the truth and lies told in the industry.