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Brands' usage of YouTube has dropped off, while more brands are spending just a little on YouTube marketing and fewer are spending a lot.
An analysis of six publishers' 2024 earnings shows most of them saw advertising revenue rebound and subscriptions continue to grow year over year.
This week’s Future of TV Briefing looks at the perpetual question of whether advertisers consider YouTube on par with traditional TV and streaming services.
Digiday caught up with GoDaddy’s CMO Fara Howard last week at South by Southwest. Howard detailed how the marketing playbook is changing, how that’s retooling her team's approach to advertising, AI search ads and more.
AppNexus co-founder Brian O'Kelley wants to fix the ad tech ecosystem with his platform Scope3, which is designed to allow advertisers to buy directly from media owners. But publishers have a lot of questions.
The first installment of Digiday's two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
What social media platforms will marketers focus on if TikTok is banned? Examining consumer usage of various social media platforms may help answer this question.
This week’s Future of TV Briefing looks at what TV network owners’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business.
Brands' usage of YouTube has dropped off, while more brands are spending just a little on YouTube marketing and fewer are spending a lot.
Access all 17 issues of the Digiday Magazine, which ran from 2016-2020. These magazines supplemented our daily coverage of how the industries of media, marketing and retail are changing, thanks to the advent of new technologies, new consumer behaviors, and changing business models.
