research
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Digiday Research: With in-house agencies, marketers benefit from increased control more than cost savings
Most marketers say the greatest benefit of having an in-house agency is having greater control over their marketing according to 214 marketers.
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Digiday Research: Header bidding and first-price auctions boost publisher revenues -
Digiday Research: Over half of publishers see the majority of ad revenue from programmatic
rundown
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The Rundown: Amazon’s latest advertising play could cause a privacy headache
News that the company is now sending free samples to customers is seen as yet another growth feature in its fast-growing ad business.
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The Rundown: Publisher ranks brace for a rocky year ahead -
The Rundown: Ad buyers’ biggest gripe is CMOs with ‘knee-jerk’ reactions
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Digiday Magazine
Digiday Magazine Issue 12
Those in media and marketing are no strangers to drastic changes, but 2018 brought much more of it than expected. After years of lead-up, many things finally came to a head. In this issue of Digiday Magazine we explore what the year ahead may bring, and lay out the industry’s agenda for 2019.
- ‘We’ll stop with the pivot to video’: Digiday’s 2019 editorial resolutions
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Nike’s Adam Sussman: ‘It’s important brands stand for something’
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DTC brands are shifting strategy to look more like traditional retail businesses
- ‘ We’ve never asked our agency to not do something because of the cost of it’: Bank of America’s Lou Paskalis on brand safety
Upcoming Digiday+ Events
February 7
2019
2019
Digiday Event with Vox Media
Thursday, February 7 at 5:30 pm E.T. - Digiday+ members are invited to take part in a live edition of the Digiday Podcast in New York, where Digiday editor-in-chief Brian Morrissey will host a conversation with Melissa Bell, publisher of Vox Media and co-founder of Vox.com.
New York, NY