Join us at the Digiday Publishing Summit from March 24-26 in Vail
What social media platforms will marketers focus on if TikTok is banned? Examining consumer usage of various social media platforms may help answer this question.
AppNexus co-founder Brian O'Kelley wants to fix the ad tech ecosystem with his platform Scope3, which is designed to allow advertisers to buy directly from media owners. But publishers have a lot of questions.
The first installment of Digiday's two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
What social media platforms will marketers focus on if TikTok is banned? Examining consumer usage of various social media platforms may help answer this question.
This week’s Future of TV Briefing looks at what TV network owners’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business.
Brands' usage of YouTube has dropped off, while more brands are spending just a little on YouTube marketing and fewer are spending a lot.
To creators there’s a sense that, with SXSW’s embrace of the creator community this year, the advertising and entertainment industry is starting to catch up to culture.
The Dentsu media agency's three new leaders bring broader more traditional chops to widen out the agency’s ability to deliver up and down the funnel for its clients.
Brands' TikTok usage and — more importantly — their marketing spend have both fallen off as of the first quarter of this year.
Access all 17 issues of the Digiday Magazine, which ran from 2016-2020. These magazines supplemented our daily coverage of how the industries of media, marketing and retail are changing, thanks to the advent of new technologies, new consumer behaviors, and changing business models.
