research
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Digiday Research: Media and marketing staffers brace for layoffs this year
In a survey of 343 publishers, vendors and agency executives this year by Digiday, around 30% and 40% were worried that their companies would be impacted by layoffs this year.
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Digiday Research: Why clients leave their agencies -
Digiday Research: European publishers still look to Facebook and Instagram to grow abroad
rundown
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The Rundown: Search-focused publishers make for attractive acquisition targets
Unlike the crop of publishers that rode social distribution to easy scale several years ago, search-focused publishers rely on a much more stable and sustainable source of traffic.
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The Rundown: Ad buyers want original shows from Roku -
The Rundown: The once-exuberant NewFronts have a sober tone (and less VR)
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Digiday Magazine
Digiday Magazine Issue 13
Our first issue of the year focuses on the shifting role of intermediaries. If there’s one rule of the modernization of media and marketing, it’s that the role of intermediaries is changing, in some cases becoming all-encompassing and in others (agencies) waning.
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Avon calling: The storied marketer looks to reinvent itself through a digital lens
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‘It’s just not what people go to Facebook for’: Despite struggles, Facebook isn’t giving up on Watch
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The deconstruction of the MCN: As YouTube matures, middlemen lose ground
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Former Amazon sales exec Jeremi Gorman is bringing new energy to Snapchat
