As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.

This week’s Future of TV Briefing looks at how Hispanic audiences spend their time between traditional TV and streaming.

The mobile advertising duo’s legal dual exposes a bigger question about who owns the data generated inside mobile ad auctions.

Media agencies are navigating an increasingly complex advertising landscape — and advertisers are reassessing their media strategies.

With a record $11.6 billion expected to be spent once all votes are cast and counted, this midterm election season is like none ever experienced before.

As creator marketing budgets grow, so do questions about what agencies are taking.

Publishers are turning GEO into a new revenue stream as clients increasingly look to boost their brands’ visibility in AI-generated answers.

This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.