UK October 13

The Telegraph reached 500,000 paid digital subscribers in October — up 30% since the start of the year. What better time to rethink its newsletter strategy? Already, the publisher used engagement rates, among other factors, to inform sunsetting about a half dozen newsletters and consolidating others due to “underperformance.” Read more below.

• British publisher The Telegraph is betting that offering fewer, more focused newsletters will actually help grow the number of subscribers to them.
• Shoppable TV isn’t just a shiny new toy anymore. In fact, it’s poised to become a new staple for streaming and TV businesses, according to this week’s Digiday+ Future of TV Briefing.
• Even with legalization, cannabis brands face strict social media advertising regulations. As a workaround a DTC cannabis brand is leveraging influencers.
• This year, Unreal Engine has taken on a new life as a tool for fashion designers to construct and showcase their work, both inside and out of the gaming world.
• The new data benchmarking tool is designed to help marketers figure out how far they’ve come in the value of their data offerings.
• Four-day weeks are all the rage, but how are they really working in practice?