UK October 1

In recent years, limited-edition sneakers have sold out quickly and then resold on the secondary markets for two or three times the original cost of the sneakers, making them less accessible to the average customer. A new company wants to change that. Read more below.

• KYX World, a subscription service for sneakerheads à la Rent the Runway, is looking to pitch millennials and Gen Z on its service as a way to access impossible-to-find limited-edition sneakers.
• The main measurement companies, Nielsen and Comscore, say they’re trying to update and change metrics, but buyers remain frustrated by the lack of progress.
• The pandemic has exposed the different working needs of varying generations. Here’s a look at how that might be fixed.