Digiday Publishing Summit:
Connect with execs from The New York Times, TIME, Dotdash Meredith and many more
UK November 18
The Philadelphia Inquirer is hoping it can turn one of its important beats into a launchpad for a new crop of virtual event franchises. Three weeks into the 2021 NFL season, the Philadelphia Inquirer streamed its first installment of Gameday Live, a live video pre-game show designed to get viewers ready for that week’s Philadelphia Eagles game. About a month in, it already attracts thousands of viewers. Read more below.
- The Inquirer’s live pregame shows attract twice as many viewers as its other live programming.
- In this week’s Digiday+ Media Briefing, media reporter Sara Guaglione looks at the trend of publishers adopting a mid-week schedule for employees to be working in the office.
- These days, Roblox no longer acts as the mediator for many of its in-platform brand activations. Instead, brands have started to work directly with developers without ever interacting with Roblox itself.
- As the social commerce arms race heats up, DTC wedding ring company Manly Bands is betting big on TikTok’s shopping capabilities.
- The Working Assembly was born out of Jolene Delisle’s desire to get closer to brands, but also to focus on women- and minority-led ventures.
- Salary transparency may be rare, but businesses like software firm Tandem want to be the exception.