UK January 13
Almost two years after TrueX and Gimbal merged, it will roll out a new ad-marketplace product that blends the signature elements of each company. Called TrueTargeting, the new tool, aims to deliver insights up and down the entire purchase funnel by blending TrueX’s attention-focused, targeted-ad product for video publishers with Gimbal’s data-driven programmatic tool that incorporates its consumer and location data. Read more below.
- Gimbal / TrueX to reveal the reason they merged: a new targeting tool for CTV.
- In this week’s Digiday+ Media Briefing, media editor Kayleigh Barber looks at how publishers like Apartment Therapy and Group Nine are dealing with social platforms’ commerce limitations.
- As TikTok has continued to grow in recent years, marketers and businesses have focused on the platform, often as a way to diversify their social media mix.
- TheSkimm, Condé Nast, The Washington Post, Politico and Hearst have shifted reopenings to at least the end of the month and, in some cases, til March.