UK February 14

“Underwhelmed” is how one publisher described their view of the money they are making from uploading long-form videos — formally labeled IGTV — to Instagram. Other publishers used stronger language. Read more below.

• Last year Instagram finally opened up a video ad-revenue sharing program for publishers. However, the financial floodgates are far from open.
• Amidst the Great Resignation, what’s a media agency to do to ensure they retain and motivate the personnel to deliver on growth without burning them out? More in this Digiday+ Media Buying Briefing.
• Marketers discussed ways into the metaverse, among other topics, at Digiday Media’s CMO Summit.
• As the digital marketing landscape continues to change, Athleta women’s clothing is looking for results online to inform its marketing strategy.