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Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
UK February 14
“Underwhelmed” is how one publisher described their view of the money they are making from uploading long-form videos — formally labeled IGTV — to Instagram. Other publishers used stronger language. Read more below.
- Last year Instagram finally opened up a video ad-revenue sharing program for publishers. However, the financial floodgates are far from open.
- Amidst the Great Resignation, what’s a media agency to do to ensure they retain and motivate the personnel to deliver on growth without burning them out? More in this Digiday+ Media Buying Briefing.
- Marketers discussed ways into the metaverse, among other topics, at Digiday Media’s CMO Summit.
- As the digital marketing landscape continues to change, Athleta women’s clothing is looking for results online to inform its marketing strategy.