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UK December 22
To say that it’s been widely understood that AT&T was looking to offload Xandr, the outcome of its 2018 AppNexus purchase, for some time would be an understatement, at the very least. And with the news that Microsoft has bought Xandr for an undisclosed fee, this deal represents the close of another chapter of one of the most iconic names in ad tech. Read more below.
- Microsoft buys Xandr, ending AT&T’s ad tech bet that never really paid off.
- As Omicron fuels new cases of COVID-19, agencies share how they’re navigating this year’s holiday parties.
- The Digiday+ Future of TV Briefing this week looks back at some of the biggest developments in TV, streaming and digital video industry in 2021.
- ‘We’re at the white-hot center of the future of sport’: A Q&A with EA Sports svp Andrea Hopelain