UK August 4

The newfound prominence of the Metaverse has led to heightened scrutiny, with some observers rolling their eyes at what they perceive to be the tech industry’s latest buzzword du jour. “As we slowly get more and more used to it, I think people will start to see why it’s so important — and why it’s real,” said Christina Wootton, vp of brand partnerships at Roblox. Read more below.

• The newfound prominence of the Metaverse has led to heightened scrutiny, with some observers rolling their eyes at what they perceive to be the tech industry’s latest buzzword of the month.
• The Digiday+ Future of TV Briefing this week recaps the projects from the past year that serve as a time capsule for pandemic-era production.
• As Facebook puts new targeting restrictions on reaching teens, marketers say Facebook’s ad targeting algorithm could do a better job of targeting ads to them anyway.