UK August 19
To publishers like AccuWeather, Advance Local and Leaf Group, Google’s willingness to make people from its ads and Chrome teams available to answer questions from a fledgling group of publishing execs stands in stark contrast to Apple’s go-it-alone approach to implementing tracking changes. Read more below.
- Publishers in a fledgling group meeting with Google said the company is showing a vulnerability and recognition of past confusion around cookie replacing tech.
- This week’s Digiday+ Media Briefing looks at the latest round of earnings reports from publishers to see what they signal the media business’s ability to rebound to pre-pandemic levels.
- While the need to social distance has likely helped creators build their followings, it’s also meant finding new ways to collaborate with brands as well as fellow creators.
- The Privacy Budget is one of many tools Google has proposed as part of its Privacy Sandbox initiative. Here’s how it works and why not everyone is gung ho.