Daily September 7

More than 75 partnered creators divested from G Fuel after learning about recent firings, including prominent voices such as NFL quarterback Kurt Benkert. Here’s a look at how G Fuel’s toxic working environment made the energy drink brand’s influencer marketers jump ship.

Additional coverage:

• This week’s Future of TV Briefing recaps what transpired over the summer for the TV, streaming and digital video industry.
• With the NFL football season starting this week, Pepsi is launching new sweepstakes targeted at football fans through Instacart that will give fans a chance to stay in a branded tiny home.
• A recent Digiday+ Research survey found that the vast majority of publishers agree a recession is coming, but worry concerning an impending recession and actions being taken to prepare aren’t proportional to those expectations.