Daily September 20

Google’s crumbling third-party cookie is still likely to take center stage at Dmexco 2022

Dmexco is back, and while many are still trying to figure out the role of the Germany-based conference when it comes to the global circuit, ad tech’s key talking points have moved on considerably after a two-year digital hiatus. Here’s a look at what you might expect to hear about.

Additional coverage:

  • Vodka brand Grey Goose used its partnership with the US Open to leverage the metaverse in a recent experiential marketing campaign.
  • BuzzFeed president Marcela Martin spoke during the first day of the Digiday Publishing Summit about how the media company is conducting a strategic review process, plans to present its three-year goals at an investor day in Q1 2023 and is eyeing potential acquisitions of companies with less than $100 million in annual revenue.
  • OpenWeb’s first CMO Tiffany Xingyu Wang joins the company during an evolution of how consumers and advertisers think about news and social media.
  • The location and timing of the World Cup, which happens every four years and serves as a rare opportunity for marketers to reach global live sports audiences, may change how some marketers approach it this year. More in this Digiday+ Marketing Briefing.
  • Two acquisitions announced last week are indicative of the M&A activity for ad tech still on the horizon. Here’s a deeper dive into the trend.
  • Advertising is taking a hit from the economic slowdown. For Wonder Media Network, however, programmatic advertising isn’t part of its inventory.