Daily October 21

The U.S. Federal Trade Commission has big ambitions to answer the cries from members of Congress and consumer privacy advocates to rein in big tech. However, the agency — which has just nine technologists — does not seem to be having much luck attracting and retaining the staff to make that happen. Read more below.

• The FTC has just nine technologists, and three recent departures could stymie its hiring goals.
• After a tumultuous 19 months, the future of work is changing. At this year’s Advertising Week, executives across the industry sound off on navigating what comes next.
• In this week’s Digiday+ Media Briefing, media editor Kayleigh Barber looks at how sports betting companies are pushing more money to publishers.
• OMG’s brand purpose initiative hits on misinformation, fraud, ethics and DE&I issues; it’s also the first agency signed up to Disney’s new data clean room offering.
• A growing cohort of progressive tech companies are offering salary transparency policies, which help tackle the gender pay gap.
• By investing more in digital channels, the company was aiming to meet the tradesmen and women who typically shop for its shoes and work boots in-store wherever they were spending their time online.