CTV Advertising Strategies:

Insights from CTV leaders at Dentsu, Horizon Media and more

SECURE YOUR SEAT

Daily November 22

Companies of all shapes and sizes are queuing up to hire what are quickly becoming the most in-demand roles in media and advertising: those designed to work in the metaverse. But there are snake-oil salesmen to avoid. Read more below.

  • Metaverse troubleshooting has gone the way of the snake-oil salesman. It’s the sort of thing that happens at the outset of every big trend — most recently, it was the GDPR across the European Union in 2017.
  • With their measurement playbooks in flux, more advertisers are looking at whether publishers can provide measurable performance with campaigns normally focused on awareness.
  • Working with Amplified Intelligence, Omnicom Media Group is working codify attention metrics behaviorally as well as relative impact by platform. More in this week’s Digiday+ Media Buying Briefing.
  • Creators are able to sell multi-tiered subscription packages through Tastemade as well as tickets to virtual and in-person events, with 85% to 90% of revenue going to the creator.
  • The future of work is still in flux as agencies experiment with new ways to retain both talent and company culture. For TBWA\NEBOKO, the answer lies in in-person collaboration.
  • Pop-Up Magazine is back on tour and is trying to turn attendees into members.