Daily June 13
The Cannes Lions International Festival of Creativity is back. But marketers say society’s turbulence will make for a somber environment.
- By working with entertainment properties with recognizable characters, marketers believe they can help their brands stand out in an increasingly noisy ad environment.
- Axios’ editor-in-chief is creating a playbook to consolidate its coverage into more “high frequency products” in order to streamline audiences.
- In today’s edition of Digiday’s DealBook: Elon Musk’s acquisition of Twitter seems to be advancing slowly but surely, networks fight for Formula 1 rights, Getty Images creates a new interactive visual tool and other deals from last week.