Daily July 7

In the weeks since the U.S. Supreme Court overturned Roe v. Wade, pro-choice groups such as Planned Parenthood and others are increasing online advertising around the topic of abortion to build momentum and educate people about changes nationally and in various states.

Additional coverage:

• It pays to be a rational optimist for marketers these days. After all, this downturn will eventually recover. Then again, it’s hard to be optimistic when there’s no end in sight. At best, there’s a recession next year. At worst, this may be the beginning of a depression. For now, all marketers can do is make educated bets. Read more about what might be ahead here.
• In this week’s Digiday+ Media Briefing, media editor Kayleigh Barber assesses the state of the media business after a first half of the year that has not gone as publishers expected coming into 2022.
• Working with creators has helped Bleacher Report’s social-first vertical bring in additional advertising and sponsorship revenue.
• Hippo, the home insurance provider founded in 2015, is using YouTube, Twitter and streaming to introduce its brand to homeowners with its first brand campaign. Read more about the strategy.
• How beauty brands are confronting the reality of providing abortion access.
• Is tying C-suite bonuses to DEI targets the answer to greater workplace equality?