Daily July 5

During VidCon — the digital video industry’s annual gathering — Digiday spoke with creators and industry executives about the current business priorities for creators.

Additional coverage:

• Overall, the esports industry has had a muted response to the overturning of Roe v. Wade. Ben Spoont, CEO of Misfits Gaming, sat down to talk about why he’s bucking that trend and his own thoughts on the esports industry’s reaction to the news.
• Digiday caught up with Jon Hamm to hear about how he works with brands, how he decides what’s right for him as a pitchman and whether or not he’s seen the Zoomerified Don Draper meme. More in this Digiday+ Marketing Briefing.
• GroupM’s Bharad Ramesh explains why TV advertising’s measurement shift is only getting started in this episode of the Digiday Podcast.
• Seventy percent of agency and brand pros said they’re actively preparing for the death of the third-party cookie — but so far there is still no majority on what specifically will replace cookies, Digiday+ Research found in a recent survey.
• Beverage brand Poppi has primarily used social media platforms like TikTok and Instagram to get the word out. This month, the brand is shifting gears from digital to field marketing for the first time with an out-of-home advertising campaign.