Daily January 24

As some publishers refrain from returning to in-person events just yet, they are employing their virtual events to aid another direct revenue source: subscriptions. Events that provide subscribers with access to big-name guests, journalists and an opportunity to connect with one another can provide more value to paying readers. Read more below.

• The Washington Post and The Information’s events exclusively created for subscribers can add more value to paying readers.
• As independents set bullish goals for 2022, they grow their consultative powers. More in this Digiday+ Media Buying Briefing.
• BuzzFeed’s shoppable live streams were watched for more than 1 million minutes in 2021. Here’s a look at that strategy.
• In an effort to better support working parents, companies across the industry are ramping up family leave policies for everything from miscarriage to adoption.