Daily January 21

Last spring Netflix executives projected a strong second half of 2021. And the company delivered, although not to the extent that the dominant streaming service had hoped. Now Netflix has set relatively low expectations for the start of 2022. Read more below.

• Netflix added 8.3 million subscribers in the period — including 1.2 million in the U.S. and Canada — but missed its estimate by 200,000 subscribers.
• To get more comfortable in this new environment, some agencies are getting involved in experimental projects to stake their claim to the metaverse.
• According to a report from agency Tinuiti, it clients increased their ad spend 32% YOY in Q4 on Facebook and its ever-growing cousin Instagram.
• Until earlier this month, this year’s Sundance was meant to be a hybrid festival with attendees returning to Park City to participate in-person as well as virtual elements for attendees to tune in online.
• Pepsi will promote its Super Bowl Halftime show with a newly launched app and a short film directed by F. Gary Gray.

From our sister site, WorkLife:

• With so many people switching jobs or even careers, having a well-considered LinkedIn profile can be more powerful than a resume when it comes to hiring. Here are some tips on how to boost your profile.