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Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Daily January 14
As 2022 gets underway, the IAB Tech Lab is steering the digital advertising industry through some choppy waters. And its two biggest challenges today — devising a technical workaround for the decline of third-party cookies and gauging consumer consent for behavioral tracking — are thornier than any it’s faced before. Read more below.
- Tasked with overseeing the ad industry’s response to mounting privacy requirements, the IAB Tech Lab must referee competing interests.
- A Hearst employee returned to the office, but just a few weeks later COVID was in the building too.
- As the future promises less tracking and a more crowded digital marketplace, advertisers look to fire on all cylinders and meet customers where they are.