Daily February 14
“Underwhelmed” is how one publisher described their view of the money they are making from uploading long-form videos — formally labeled IGTV — to Instagram. Other publishers used stronger language. Read more below.
- Last year Instagram finally opened up a video ad-revenue sharing program for publishers. However, the financial floodgates are far from open.
- Amidst the Great Resignation, what’s a media agency to do to ensure they retain and motivate the personnel to deliver on growth without burning them out? More in this Digiday+ Media Buying Briefing.
- Marketers discussed ways into the metaverse, among other topics, at Digiday Media’s CMO Summit.
- As the digital marketing landscape continues to change, Athleta women’s clothing is looking for results online to inform its marketing strategy.