Daily December 28

Brands and marketers are finally starting to realize the power of in-game advertising. As the gaming community has expanded in size, so too has the potential for brands to reach gamers directly via their entertainment medium of choice. In accordance with this influx of brand interest, in-game advertising companies have proliferated. Read more below.

• An oral history of the evolution of in-game advertising.
• Opportunity waits for publishers and marketers as cookie apocalypse looms: Digiday’s top trends for 2022.
• Why Hydrow rowing company is rethinking its media mix with OOH and video.