Daily August 3

For some time now, Apple has given the impression that it doesn’t like online advertising. Now, it appears to be building its own DSP.

Additional coverage:

  • Ad revenue at Blavity, Black Enterprise and Revolt has grown since agencies made commitments to allocate more dollars to Black-owned media last year.
  • In the second episode of The Return podcast, ad agency Fitzco has their first day back to in-person, in-office work. After two years apart, the agency grapples with anxiety and excitement, new Covid-19 safety protocols and even a few technological hiccups.
  • This week’s Digiday+ Future of TV Briefing looks at how the economics of TV and streaming production and development are shifting amid the broader economic downturn.
  • DTC hydration brand Buoy is turning to TikTok influencers to show how it can help people living with chronic illness and highlight its commitment to a widely underrepresented consumer segment.
  • Consumer experience intelligence platform Disqo unveils a new tool today — called Outcomes Lift — to help agencies, marketers and platforms measure whether their advertising generates business outcomes.