Daily August 10

Contraceptive brands such as Plan B, Favor and Phexxi have in some cases doubled or even quadrupled their online advertising to reach consumers.

This week’s Future of TV Briefing looks at the relationship between YouTube Shorts and traditional YouTube videos as video publishers adopt the former in hopes of contributing to — and not cannibalizing — the latter.
In the third episode of Digiday podcast The Return, ad agency Fitzco sees its first positive case of Covid-19. While the team is disappointed, there are no active plans of turning back the clock to pandemic lockdown.
Advertisers on TikTok need to follow a few best practices if they’re going to succeed on the platform, such as always thinking vertically, and being comfortable with the style of the creators they work with.
There is perhaps no social media platform that is more appropriate for publishers than Twitter. In this Digiday+ Research deep dive, we look at why this is.