Daily April 25

Earlier this month, Forbes pre-released its latest NFT collection, the Forbes Virtual NFT Billionaires, to subscribers as a play-off of the publisher’s World’s Billionaire List that annually ranks the wealthiest people. The resale market of those NFTs is proving to be valuable. Read more below.

  • Publishers are still dropping NFT collections, but it’s not the get-rich-quick opportunity that’s getting people to buy and trade digital assets.
  • Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos, IRI and Nielsen — to provide more insightful data on its ads to inform the marketing mix models that advertisers like CPG brands and retailers use to assess their ad spending and plan how to divvy out their budgets in the future.
  • The industry remains in the early stages of applying clean rooms, and this year’s multi-billion newfront/upfront marketplaces, which is set to begin in the next few weeks, will determine what sticks and what shakes out. Read more in this Digiday+ Media Buying Briefing.
  • Publishers are asking for donations to try and help grow direct reader revenue without a paywall.
  • With so many changes happening across the marketing and advertising landscape, communication firms are being asked to fire on all cylinders. One communication specialist says it has strained client-agency relationships.