Daily April 15

Apple and Google, the duopoly controlling the $133 billion-per-year mobile app market, typically differ when policing their respective ecosystems; the iPhone-maker is rigid in its controls while the latter typically favors open sourcing. However, the pressing need for more innovative security controls has prompted some to think their policies may soon overlap when it comes to policing third-party code on publishers’ apps. Read more below.

• Experts think Apple may emulate Android’s proposals to police “data hungry” SDK developers on its app store.
• Two years after the upfront model appeared to be at its most endangered, it seems to be as vibrant as ever.
• In hopes of reaching a million followers, TikTok has become a go-to brand awareness channel for online baby registry Babylist.
• Read more in this Digiday+ case study about how Turner Sports is enticing audiences with a crypto strategy.

From our sister site, WorkLife:

• Why employer-supported volunteering can boost mental health, motivation at work and leadership skills.
• Bookshelf: Lynda Gratton on why design is central to making hybrid returns work for everyone.