August 30

Dentsu Media has set a goal to spend 15% of its annual budget across media, creative and customer experience management with diverse-owned suppliers by 2025. Exec Mark Prince talks about this effort and more in this episode of the Digiday Podcast.

Additional coverage:

• As musicians become more comfortable operating inside virtual environments, their interest in working with gaming companies has increased considerably.
• Throughout much of this past summer, the nervousness among marketers and ad agency execs about the uncertain economy led them to prioritize efficiency when choosing where to spend ad dollars. More in this Digiday+ Marketing Briefing.
• Listerine is dedicating 60% of its ad spend to digital efforts with a focus on Facebook and Instagram as well as out-of-home advertising to get more people to use mouthwash.
• Sports betting is one advertising category that’s still spending strong despite the economic downturn. Action Network CEO Patrick Keane talked to Digiday about sportsbooks’ interest in acquiring new customers, but with a conservative marketing approach.