August 26

This year’s midterm elections spending is on track to beat 2020, with the industry increasingly investing political dollars on streamers and emerging platforms like TikTok.

Additional coverage:

• Payload is a 10,000-sub digital newsletter covering the burgeoning space industry, and the pub has already expanded into webinars and podcasts, with plans to add events.
• American Eagle is continuing its investment in metaverse marketing for its back-to-school campaign, which includes Roblox and Meta Quest 2 virtual reality headsets.
• Wellness brand Liquid I.V. is rolling out its largest marketing campaign to date in hopes to boost brand awareness and curb data privacy regulations.
• With new video vertical “Sauce,” Tastemade and Blavity want to tell stories about food through a young, Black lens.
• Eco-friendly DTC hand sanitizer brand Shimmy teamed with Gillette Stadium as part of its newfound focus on OOH — and now it’s the official hand sanitizer for the NFL.