![](https://digiday.com/wp-content/uploads/sites/3/2013/08/Digi_Headshot_Ben_Huh_300x250.jpg?w=300&h=250&crop=1)
BuzzFeed may have popularized the listicle, but don’t count Cheezburger CEO Ben Huh as a fan.
“That’s the worst term,” he said at the Digiday Publishing Summit, explaining why “testicle” was the first word to pop into his mind when hearing the word “listicle.” Huh’s response was part of a quick game of word association. See his other responses to mobile monetization, banner ads, native ads and the GIF.
Ben Huh’s Word Associations from Digiday on Vimeo.
More in Media
![](https://digiday.com/wp-content/uploads/sites/3/2022/10/IMG_3432.jpg?w=439&h=277&crop=1)
AI Briefing: How political startups are helping small political campaigns scale content and ads with AI
With about 100 days until Election Day, politically focused startups see AI as a way to help national and local candidates quickly react to unexpected change.
![](https://digiday.com/wp-content/uploads/sites/3/2023/11/groupm-sandbox-digiday.jpeg?w=439&h=277&crop=1)
Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal
Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox.
![](https://digiday.com/wp-content/uploads/sites/3/2023/11/Google_cookie_digiday.jpg?w=439&h=277&crop=1)
Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers
Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all.