BuzzFeed may have popularized the listicle, but don’t count Cheezburger CEO Ben Huh as a fan.
“That’s the worst term,” he said at the Digiday Publishing Summit, explaining why “testicle” was the first word to pop into his mind when hearing the word “listicle.” Huh’s response was part of a quick game of word association. See his other responses to mobile monetization, banner ads, native ads and the GIF.
Ben Huh’s Word Associations from Digiday on Vimeo.
More in Media
In Graphic Detail: AI visibility is no longer about referral traffic
New data shows why publishers are developing strategies around agentic traffic and brand visibility in AI answer engines.
‘It’s a CEO conversation,’ Accenture and Whalar on their playbook for the creator economy
Brian Yasko, managing director at Accenture and Emma Harman, co-CEO of Whalar, on the massive creator economy acquisition and future plans.
WTF is LLM honeypotting?
Publishers and e-commerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.”