BuzzFeed may have popularized the listicle, but don’t count Cheezburger CEO Ben Huh as a fan.
“That’s the worst term,” he said at the Digiday Publishing Summit, explaining why “testicle” was the first word to pop into his mind when hearing the word “listicle.” Huh’s response was part of a quick game of word association. See his other responses to mobile monetization, banner ads, native ads and the GIF.
Ben Huh’s Word Associations from Digiday on Vimeo.
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