Henry Reacts to Ad Week

Digiday reporters fanned out across Advertising Week. Henry, the Digiday dog, also took in some sessions, hearing about “putting consumers at the center” and how to “surprise and delight” people. He returned to the office mostly unimpressed.

 

More in Media

Media Briefing: Inside publishers’ real Cannes agenda – AI money vs agentic hype

For publishers, Cannes this year isn’t just about showing up for clients and sponsors. It’s a mid‑year checkpoint on two hard questions: who is going to pay for the open web in an AI world, and whether agentic media buying is a real fix or just a freshly branded ad‑tech tax.

Forbes tests a creator-led audience play to grow off-platform reach 

Forbes is yet another publisher tapping creators and their audiences to drive off-platform growth – with a slightly different structure.

How Lipton Ice Tea is using local creators instead of building in-house social teams 

Lipton worked with Billion Dollar Boy to activate local creators across six different markets; a new approach to global marketing