Short Take: Babies Take Over Facebook

Facebook is pushing further into the live video business — with the help of babies.

On Tuesday (Nov. 15) at 6:30 Facebook will host BabyCenter Live — a live video event produced by BabyCenter and sponsored by Sprout Organic Baby Food, which will feature parenting experts, celebrity chefs and mommy bloggers.
BabyCenter is planning several installments of BabyCenter Live. Among the guests scheduled to appear during the debut event are celebrity chef and father of three Tyler Florence, and BabyCenter’s Momformation food blogger Lindsay Weiss. Florence and Weiss will attempt to cook a healthy Thanksgiving meal suited for babies and toddlers.
https://digiday.com/?p=1643

More in Media

Media Briefing: Publishers search for new ways to grow (and authenticate) audiences, overheard at the Digiday Publishing Summit

“[Advertisers] already pay data providers for data. So why not pay the publisher?”

Research Briefing: Publishers’ revenue sources are top of mind at Digiday Publishing Summit

In this week’s Digiday+ Research Briefing, we examine which revenue streams were top of mind for publishers at the Digiday Publishing Summit, how TikTok is getting even more marketing spend from brands and retailers despite facing a potential U.S. ban, and how Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs, as seen in recent data from Digiday+ Research.

How Forbes is testing its SSPs to improve programmatic ad revenue

Forbes has been running tests with its SSPs to improve the ad tech firms’ contributions to the publisher’s revenue.