Facebook is pushing further into the live video business — with the help of babies.
On Tuesday (Nov. 15) at 6:30 Facebook will host BabyCenter Live — a live video event produced by BabyCenter and sponsored by Sprout Organic Baby Food, which will feature parenting experts, celebrity chefs and mommy bloggers.
BabyCenter is planning several installments of BabyCenter Live. Among the guests scheduled to appear during the debut event are celebrity chef and father of three Tyler Florence, and BabyCenter’s Momformation food blogger Lindsay Weiss. Florence and Weiss will attempt to cook a healthy Thanksgiving meal suited for babies and toddlers.
More in Media
The case for and against agentic media buying
May 11, 2026
Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could help – or hinder – accountability.
Inside Expedia’s year-long partnership with mega creator IShowSpeed
May 11, 2026
Expedia partnered with mega creator IShowSpeed on a record-setting livestream and year-long campaign to target Gen Z audiences.
Mega creators find that their personalities alone aren’t scalable as standalone businesses
May 7, 2026
Successful creators like Alex Cooper or MrBeast are creating media companies, to varying degrees of success and struggle.