R/GA Leads SAMMY Awards Finalists

 

R/GA led all entrants to the SAMMY Awards, Digiday’s honors for the best in social media marketing, with seven finalist entries.

Among its entries were its work to develop a social media payment system, Pay with a Tweet, and social campaigns for Nike, McCormick’s and Armani. R/GA is also a finalist for social media agency of the year.

Deep Focus was also well represented, with five finalist nods. It is competing with R/GA for social media agency of the year. The third finalist is 360i.

In all, there are finalists in 15 categories. The full list of finalists is available of the SAMMY Awards website. The winners will be announced at a ceremony in New York City on Sept. 22.

More in Media

How Time and others are rebuilding parts of the web for AI agents 

Publishers are preparing for the agentic web by creating AI-friendly versions of their sites to stay discoverable in AI search.

The Economist launches new audio and video tier targeting younger subscribers 

The Economist has launched a lower-priced audio and video subscription to attract younger readers, called Economist Play.

OpenX hunts new CEO after parting ways with Matt Sattel as chief executive

The ad tech company is switching leaders, ending the current CEO’s five-month term in office.