Only a few spots left to join us for AI Marketing Strategies

Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others

SECURE YOUR SEAT

R/GA Leads SAMMY Awards Finalists

 

R/GA led all entrants to the SAMMY Awards, Digiday’s honors for the best in social media marketing, with seven finalist entries.

Among its entries were its work to develop a social media payment system, Pay with a Tweet, and social campaigns for Nike, McCormick’s and Armani. R/GA is also a finalist for social media agency of the year.

Deep Focus was also well represented, with five finalist nods. It is competing with R/GA for social media agency of the year. The third finalist is 360i.

In all, there are finalists in 15 categories. The full list of finalists is available of the SAMMY Awards website. The winners will be announced at a ceremony in New York City on Sept. 22.

More in Media

How Semafor is redefining the head of video role

As Semafor’s head of video, Adam Banicki sits at the intersection of the newsroom and the commercial team, reporting to the editor-in-chief with a dotted line to the revenue side.

Comscore data shows how AI discovery is splintering beyond ChatGPT

Comscore data shows ChatGPT losing ground to Gemini and Claude as AI citations emerge as a key visibility metric for publishers and brands.

Paywall violation ‘eviscerates’ fair use defense: What OpenAI-NYT twist means for publishers

For publishers, the newly unsealed material doesn’t just bolster their legal case; it validates years of frustration over how their work has been treated.