Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
R/GA picked up a Grand Prix Cyber Lion in Cannes yesterday for its work with Nike and the Nike+ Fuelband. Prior to the awards ceremony, Digiday caught up with the agency’s CEO and global chief creative officer, Bob Greenberg, to talk about the difficulties agencies continue to face in attracting and retaining the talent necessary to make that kind of work a reality, and why awards can help.
More in Media
Creator mentors Colin and Samir want to turn their followers’ ideas into productions
Creator mentors Colin and Samir teamed up with Adobe to fund a creator’s project; the first step towards the duo’s new production era.
How a fashion creator turned audience demand into a 500+ client styling business
A creator with a fashion merchandising degree speaks on her quest to diversify revenue fast, from styling to sweat equity investment.
Forbes looks to Google AI pilot for insights as publishers seek value beyond the click
Forbes has joined Google’s paid News AI pilot that gives Google expanded rights to its content to test new ways of providing readers with context about stories before they click through.