for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
R/GA picked up a Grand Prix Cyber Lion in Cannes yesterday for its work with Nike and the Nike+ Fuelband. Prior to the awards ceremony, Digiday caught up with the agency’s CEO and global chief creative officer, Bob Greenberg, to talk about the difficulties agencies continue to face in attracting and retaining the talent necessary to make that kind of work a reality, and why awards can help.
More in Media
Beehiiv adds even more features to go up against competitors and win over creators
Weeks after podcasts, Beehiiv continues to add to its platform infrastructure to court creators, but is it enough?
Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR
Publishers like Forbes and Apartment Therapy see growth in commerce business as audiences convert better despite shrinking traffic.
Vibes over metrics: Why more creators are holding IRL events to own their audience
IRL events are becoming increasingly important pillars of a content creator’s growth strategy; here’s why.